Brand Packaging

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Since its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.

The NYC restaurant collaborated with the brand on special branded packaging.

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.

Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

The new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.

Gatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.

This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.

The new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.

In this interview, Stout Collective’s Matt Tanaka explains the inspiration behind the BOPP Beer and Design Conference, now in its third year.