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Home » Topics » Brand Packaging

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Inovar’s Bill Kral explains “How Digital Printing Opens New Windows for Brand Managers”

How Digital Printing Opens New Windows for Brand Managers

Brad Addington
Brad Addington
May 22, 2024

In this interview, Inovar’s Bill Kral explains how digital printing has evolved, why some brand managers are still reluctant to switch to digital printing, and why many who have made the leap are reaping rewards.


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Ferrero's Keebler, Kinder Joy launch 'Despicable Me 4' products

Keebler, Kinder Joy launch 'Despicable Me 4' collaboration

The Rocky Road Fudge Stripes cookies offer four designs based on Minion characters.
May 21, 2024

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.


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Gonnella launches revamped look for line of sliced breads

Gonnella launches revamped look for line of sliced breads

May 16, 2024

Ready to make a bold change, the brand increased appetite appeal with fresh, new photography to inspire culinary creations, while reminding customers of Gonnella’s trusted brand quality and heritage.


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OREO Star Wars.png

OREO Collaborates with Lucasfilm to Launch Star Wars™ Inspired Packaging

May 15, 2024

The two iterations of the Star Wars™ OREO Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single color creme that symbolizes either the dark side or light side of the Force.


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Nassau Candy unveils new look and products

Nassau Candy unveils new packaging; text and graphics emphasize chocolate

May 14, 2024

Each package features text and graphic elements in a rich brown to reflect the brand’s long tradition of premium chocolate paired with modern colors like lime, light yellow, teal, peach, and purple.



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Sweety Redesign.png

Sweety Ice Cream Unveils New Look to Celebrate its Asian Heritage

May 7, 2024

Sweety’s treats use only natural ingredients, extracts, and farm-fresh milk from local California cows.


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bibigo reveals new packaging for potstickers

bibigo reveals new packaging for potstickers

The brand's Potstickers are available in both a meat and vegetarian option.
May 6, 2024

bibigo has revamped its packaging for its KBBQ Drizzle sauce and potstickers, as part of the brand's latest refresh


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Old and new packaging for JUNKLESS granola bars

JUNKLESS Unveils New Look and First-Ever Marketing Campaign

May 1, 2024

Chewy granola bar brand debuts new packaging, launches new flavor and announces new distribution.


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Beavertown Crisps.png

Beavertown Launches Crisps in Compostable Packaging with Focus on Mental Health

April 30, 2024

The brewery has this month partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health. 


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Mike and Ike creates NY Knicks Josh Hart packaging

Mike and Ike creates packaging for NY Knicks' Josh Hart

The brand created and shipped custom only-for-Josh candy boxes with his face on the front and back.
April 30, 2024

Mike and Ike is making NY Knicks star Josh Hart's dreams come true, by putting his face on one of its boxes.


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