Brand Packaging

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For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.

In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.

The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.

The new packaging has begun to rollout on retail shelves nationwide and the transition will continue through Q2 and Q3 2024.

Inspired by California roots, the new design emphasizes commitment to quality and the newly achieved B Corp Certification.

Caress embarked on a redesign to remain competitive in a highly populated category. 

Hot Pockets trusted Interact Brands, the esteemed Boulder-based branding and design agency, with this reinvention.