We recently sat down with Sarah Williams, Co-CEO of Beardwood&Co., to discuss their collaboration with Pure Protein on a packaging redesign. The redesign won Beardwood&Co. a 2024 Designalytics Effectiveness Award.
In this interview, Williams explains what the award win means for her company, ways in which the protein bar space has changed over the years, how the redesigned package retains links to the previous design, and principles from the project she feels can be applied to other design efforts.
Exclusive Insights: Gain access to in-depth insights and best practices for trends, solutions and innovations for consumer packaged goods processors responsible for food, beverage, household, medical and pharmaceutical packaging.
Comprehensive Coverage: Stay informed with the latest news and trends through our videos, podcasts, eNewsletters, webinars, continuing education resources, and a monthly eMagazine.
Networking Opportunities: Connect with other industry professionals and leaders through our webinars and online platforms.
