J. Lohr Vineyards & Wines Revamps Branding and Packaging for Non-Alcoholic Wine

J. Lohr Vineyards & Wines has announced a new brand identity and packaging of its pioneering alcohol-removed wine brand, ARIEL Vineyards. With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.

Named after the ethereal spirit in Shakespeare's The Tempest, the new label for ARIEL Vineyards showcases a light and airy design with botanical illustrations that evoke a sense of wellness, balance, and whimsy. With a lightweight bottle and updated screwcap closure, ARIEL Vineyards' new look is both stylish and sustainable—perfectly aligned with today's conscious consumer and part of J. Lohr Vineyards & Wines' larger commitment to sustainability across all its operations. A QR code on the back of each bottle invites consumers to dive deeper into ARIEL Vineyards' storied history combining innovation with vineyard-driven, traditional methods to produce the first truly premium alcohol-removed wine.