White Bear Creates Heroic New Identity for Dairy Supplier Freshways

London-based creative agency White Bear has partnered with Freshways, the UK’s leading independent dairy supplier, to create a bold rebrand that brings fresh energy to the industry staple.

Tasked with modernizing Freshways’ brand identity, White Bear reflected on the essential qualities that set the company apart in a competitive market: Speed of delivery and exceptional customer service. The award-winning agency, known for its standout work with FMCG brands such as Kopparberg, RedBull and Tom Parker, saw a fast, fresh, and innovative attitude that must be reflected across tone of voice, brand assets, packaging and all digital touchpoints.