Bayer and Liveo Launch PET Blister Packaging for Aleve Capsules

Bayer has launched a first-of-its-kind in the healthcare industry, polyethylene terephthalate (PET) blister packaging on its renowned brand, Aleve. Realized in partnership with pharma packaging specialist Liveo Research, this innovative solution reduces the carbon footprint of the packaging by 38% and marks a stride in environmental stewardship by eliminating the use of polyvinyl chloride (PVC) in their portfolio. Blister packaging, widely used in over-the-counter products, has long posed a challenge for environmental sustainability due to its multilayer composition of plastic and aluminum, which makes it hard to sort and recycle. Launching first in the Netherlands, in the coming years, the company has the ambition to replace all of its blister packaging with more sustainable alternatives.

The market launch is the result of many years of extensive preparation and cooperation between the experts at Bayer and Liveo Research.