Berry Global helps true™ Launch Refillable Deodorant in Poland

Global packaging leader, Berry Global Group, Inc., collaborated with men’s skincare brand, true™, to launch a refillable deodorant in Poland. The new deodorant sticks launched in spring 2023 and are available in 200 Douglas Perfumery stores, airport duty free concessions, and on true’s online store.

The refill system consists of a removable 75 ml refill pack made of recyclable PP that needs to be replaced approximately every three months. By eliminating the need to replace the entire deodorant stick, this is estimated to reduce carbon emissions of the plastic packaging by around 53% compared to single-use deodorant and to remove approximately 64% (22,9g) of the plastic used for the deodorant packaging. Berry calculations (using SPICE analysis and Ecoinvent datasets) shows a potential of 51% reduced environmental impact comparing the initial with the refill packaging.