Metsä Board Develops Space-Saving Packaging for HejBuddy

Metsä Board, a leading European producer of premium fresh fiber paperboards, has developed a multipurpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Metsä Board’s white kraftliner.

The new packaging is 50% lighter than a traditional rigid box made of recycled fibers. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of container space. The new packaging developed by Metsä Board requires minimal storage capacity as it can be easily folded into a box when necessary. Once the packaging has been used, it can be unfolded and recycled easily.