LAKRIDS BY BÜLOW uses PulPac's Dry Molded Fiber for Licorice Advent Calendar

PulPac, a leader in sustainable packaging innovation, and LAKRIDS BY BÜLOW, the Danish premium confectionery brand on a mission to make the world love licorice, are excited to unveil their collaboration on a tailor-made Dry Molded Fiber outer shell packaging for LAKRIDS BY BÜLOW’s 2024 LARGE ADVENT CALENDAR. First announced in May, the project progressed at a remarkable speed, demonstrating the versatility and efficiency of PulPac’s Dry Molded Fiber technology, which brings to life bespoke, deep-drawn designs with a premium feel.

From concept to pre-order availability, the project quickly moved through product design, tool design, tool construction, sampling, and production. PulPac’s product development team guided the design and production process, ensuring the outer shell met LAKRIDS BY BÜLOW’s exacting standards, while their Modula production line in Gothenburg facilitated efficient production. The final product includes a variety of components, with PulPac contributing the outer shell, crafted using Dry Molded Fiber.