As consumers are broadening their drinks repertoire into spirits and seltzers, craft beer has been losing share of mind and occasion. The low ABV, or session, beer segment of craft where All Day IPA has reigned supreme has not been immune to these headwinds. As Agency of Record to Founders Brewing Co. (part of Mahou USA), Trinity partnered with the Founders team to reposition, redesign and re-activate All Day to expand reach, re-engage consumers, and accelerate growth.
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