As someone who typically drinks bottled wine, I was intrigued by the opportunity to interview Marian Leitner-Waldman, Co-Founder and CEO of Archer Roose—a pioneer in the premium canned wine industry. Archer Roose has been making waves with their innovative approach to wine packaging, and it was fascinating to dive into the many advantages of canned wine, a subject they’ve championed since the brand’s inception.
I first learned about Archer Roose because of their collaboration with Cornell University on a groundbreaking study that promises to set new standards for improving canned wine packaging across the entire industry. In our conversation, Leitner-Waldman provided insightful answers about why Archer Roose is openly sharing the findings of this study and why canned wine is poised to reshape the way consumers enjoy wine.
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