Fresh Inset Improves Produce Packaging with Vidre+ Technology

European-based Fresh Inset has announced that it is introducing Vidre+ Complex, its breakthrough technology that unlocks the full potential of 1-MCP (1-Methylcyclopropene) application across the entire supply chain, to the United States. Vidre+ is revolutionizing the supply chain seamlessly without any reorganization of current operating practices, by making every existing type of fresh produce packaging and label functional and adaptable into a smart version with adjustable protection against the negative effects of ethylene. Vidre+ Stickers, a flagship product, can be tailored to optimize size and dose rate, ensuring effective protection for ethylene-sensitive produce in any type or size of packaging, including cardboard boxes, bags, trays and clamshells. Branding and white-label opportunities are also available.

The patented timed and gradual release of 1-MCP in Vidre+ technology ensures a controlled application effectively extending the freshness, quality, appearance and nutrient values of produce. This approach provides optimal protection during storage, transport, and retail.