Aptar Expands SeaWell™ Packaging System into e-Commerce Sector

Aptar– Food Protection, part of AptarGroup, Inc. and a leader in active material science food safety solutions, has expanded its SeaWell™ active packaging system into the e-commerce category. Already utilized by major retailers across the U.S., the novel active packaging solution – designed to help maintain seafood freshness, quality and aesthetics – has now been adopted for direct-to-consumer shipping of various seafood items including filets, whole fish and shellfish like crab legs, scallops and shrimp.

In response to customer feedback, two leading home delivery companies have now adopted SeaWell™ technology for their seafood-based meal kits to improve consumer experiences with case-to-cook convenience and cleaner handling in the kitchen. In addition to allowing frozen-to-thaw distribution, the SeaWell™ active packaging system’s integrated technology absorbs excess liquids that would otherwise accumulate around seafood, causing potential product breakdown and negatively impacting both freshness and appearance.