Bolthouse Fresh Foods™ Launches New Logo, Consumer Brand for Carrots

Bolthouse Fresh Foods™ is debuting a first look at its newly designed corporate logo, which will roll out this Fall 2024 to celebrate its century-long heritage as one of North America’s largest producers of fine-quality carrots. This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.

“Bolthouse Fresh Foods™ is committed to enhancing the health and well-being of our consumers by offering high-quality, nutrient-rich fresh products that excel in today’s ever-evolving market,” said Timothy Escamilla, CEO of Bolthouse Fresh Foods™.